Hello, I'm Christian Dicken, a Business Development Consultant specializing in international expansion and a Google Ads expert. Originally from the London and now based in Alicante, Spain, I bring a global perspective to helping ambitious brands grow and scale into new markets.

My approach combines in-depth market analysis, strategic planning, and a thorough understanding of the challenges and opportunities that come with international growth. Leveraging Google Ads and other digital marketing tools, I craft customised strategies that enable businesses to successfully enter new markets while maintaining their competitive edge and brand identity.

I work closely with one or, at most, two small to medium-sized businesses at a time, ensuring dedicated focus on expanding their market presence and enhancing brand value. My skill set includes:

• Lead Generation

  Inbound Strategy: Inbound strategies, including LinkedIn content and engagement, attract prospects by providing valuable insights through SEO, blogs, and optimised landing pages. This approach brings in leads who are genuinely interested and ready to engage with your offerings.
  

  Outbound Lead Generation with Google Ads: Google Ads, along with LinkedIn outreach, enhances outbound efforts by targeting high-quality leads with relevant keywords and profiles, driving traffic to conversion-focused pages to maximize ROI and capture warm, ready-to-engage prospects.
  

• Account Management
  Skilled in building and managing client relationships by understanding their needs and providing consistent support. Focused on fostering client loyalty and identifying growth opportunities for mutual, long-term success.

• International Market Entry, Localization & Partnership Development:
  Experienced in crafting customized international market entry strategies, helping Spanish companies effectively launch their products abroad while preserving brand identity. I localise marketing efforts to resonate with target audiences, leveraging insights from each market to ensure seamless entry. I actively participate in global fairs and exhibitions, enhancing brand visibility, building strategic partnerships, and establishing connections that accelerate growth in new international markets.
  

My background in engineering, combined with practical experience in business development, B2B acquisition, and distribution consulting, gives me a distinctive skill set. This blend enables me to deliver customized solutions that drive measurable results.

In today's digital landscape, guiding customers through a well-structured sales funnel is crucial. My expertise lies in utilizing Google Ads to craft full-funnel strategies that capture your target audience, retain your brand's unique identity, and ensure consistent messaging from awareness to conversion. Through advanced data analysis, I continually optimize campaigns for peak performance and ROI.

Let's collaborate to elevate your brand and grow your business internationally. Ready to unlock new growth opportunities? Together, we can achieve remarkable results.