Leveraging Google Ads
From Starter to Elite: Your Path to PPC Success Begins Here!
- Account Audit
- Account Structure Analysis & Creation
- Keyword Research & Discovery
- Ad Copy Creation
- Quality Score Analysis & Optimisation
- Conversion Tracking
- A/B Testing and Refinement
- Landing Page Improvisation
- CX Research & Discovery
- Remarketing
- Weekly Reporting & Monthly Performance review
Search Ads
Boost Your Visibility: Keyword-Driven Search Ads Tailored to Your Audience's Search Queries.
Performance Max
Performance Max is a campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign.
Display /Demand Gen
Be in your customers' field of view with visual ads that appear in the articles, videos, and websites they browse.
Remarketing
Dynamic remarketing shows your previous website visitors more personalised ads based on the products or services they viewed on your website.
- Google Ads Full Marketing Funnel –
The Most Powerful PPC Strategy to Maximise Your ROI
- The top of the funnel (TOFU): People who are in an awareness stage in their buying cycle, meaning they're just becoming aware they have a problem and need to find a solution. (Display / Demand Gen, Video Campaigns)
- The middle of the funnel (MOFU): People who are interested or considering buying, and are making comparisons and researching further about the best solution for their specific needs (Performance Max, Search, intent based Video and Remarketing campaigns)
- The bottom of the funnel (BOFU): People who are nearly ready to make a purchase and have decided to initiate contact with companies who might be able to help them. (Search, Shopping, Performance max and Remarketing campaigns)